Jarret has been working in the Automotive Industry since 1999. He started his automotive career with Reynolds and Reynolds and moved onto PBS Dealer Management Software Provider. Jarret started with V.P.O.C in February 2015 as the first Field Integrated Accessory Specialist for V.P.O.C. In 2020 Jarret took over as the Director of Sale to assist the entire V.P.O.C team in finding opportunities for dealers to generate increased profits and customer satisfaction with Ford Accessories and Ford Performance.
519-766-5394
Guillaume is a long-time automotive enthusiast and has made it his career for over 24 years...and counting! For the last 8+ years, he has been working as an Accessory and Performance Integration Specialist with VPOC in the Canadian Atlantic Provinces by helping dealerships integrate Accessories and Performance parts into their daily sales process by having all departments work in conjunction. It all started in Toronto 24 years ago, working for a Consumer Leasing Company in recovery at Financialinx Inc, Senior Commercial Fleet Manager at Paccar Financial, Fleet management at GE Capital and Dealer Management Software Systems Installer, trainer, and sales with Dealertrack. Guillaume has two amazing teenagers (boy and girl), is still chasing his glory days and plays ice hockey weekly. He loves loves to downhill ski with the kids and is always looking for the next cool car to drive or buy! You can also find him hanging out with his friends and family, throwing a football or a frisbee at the beach in the summers or going for nice long drives!
506-470-1824
After 20 years spent in the parts and service departments of major dealerships, Mario joined the VPOC team in 2016. Passionate about technology and automobiles, and customer relations, He strongly believes that Ford accessories contribute to enhancing the customer experience and supports customer satisfaction. The best way to stand out in our industry is to offer innovative products that provide value, accompanied by unparalleled customer service. Outside of work, He enjoys skiing, cycling and time with his family.
514-970-9558
Joseph is an experienced professional in the automotive industry with a specialization in accessory products. With over 18 years of expertise, Joseph has become known for his innovative and effective strategies that drive growth and profitability for dealerships. His commitment to quality products and services and deep knowledge of the industry has made him a trusted advisor to many dealerships across the country. Joseph's understanding of the intricacies of automotive financing enables him to guide his dealers through complex processes and secure the best options. His expertise in marketing and media has helped businesses increase their visibility and reach. Joseph's passion for sales management has also been instrumental in his success, continuously improving processes and driving results. Outside of work, Joseph enjoys staying active and pursuing his hobbies. He is an avid gym-goer and enjoys practicing mixed martial arts and calisthenics. He also enjoys reading business books and traveling to new places. Joseph's dedication to his work and his passion for life make him a valued member of the automotive industry.
514-709-9558
Chad covers Eastern ON, managing the OEM Accessories for over 50 dealers. Consulting with management teams regarding Performance Products, vehicle ordering and maximizing profitability on each personalized vehicle. As a Specialist, he has been successful at increasing sales significantly throughout his assigned territory and assisted stores in gaining recognition for their achievements. In his spare time Chad loves to travel, cycle, camp, walk and ski with his Wife, Son, Daughter and (except for the skiing) dogs. He also enjoys music and can often be found listening and playing live around the city.
613-222-9353
Toney began in automotive in 1982 working for a Toyota store has a salesperson. Moving on to a F&I manager, becoming a Sales Manager and ending my career in the dealership as a GSM. Since 1996 I have worked in the aftermarket side for the automotive business – consulting with new and used car dealers, assisting, and helping dealers grow and maximize their profits. Working with Dealer Principals down to the parts managers. I have worked with and for OEMs (Nissan/Infiniti Canada) and their dealer network across Canada. He has help develop national programs for Mercedes Benz Canada, Active Green and Ross, Canadian Tire, OK Tire and Walmart Canada. Specialties: F&I trainer, independent garage consultant, sales management training, team building, customer service, business development, Automotive sales management. Outside of work: He enjoys Golfing, gardening, singing in the band with the group and spending time with his family.
519-766-5753
Sheldon manages the OEM and Licensed Accessories for over fifty dealers in Manitoba and Saskatchewan. Consulting with dealership management and staff regarding the vehicle customization process, product and vehicle ordering while maximizing profitability on each personalized vehicle. With Sheldon’s experience in both the design and engineering of vehicle accessory products along with the integration process, he has been successful at increasing sales significantly throughout his assigned territories. In Sheldon’s personal time he enjoys spending time with his family, camping, boating and water sports. He also enjoys coaching and mentoring athletes in football and curling, where he is a multiple sport certified coach.
306-216-7728
Jim is an accomplished automotive professional with over 30 years of experience in the industry. He started his career in the service department of Ford Dealerships, where he held several roles before being promoted to Fixed Operations Manager. In this position, Jim was responsible for overseeing all aspects of the department, including customer service, customer retention, and sales growth. He excelled in this role for 24 years, developing a reputation for his deep industry knowledge, exceptional people skills, and unwavering dedication to his work. Today, Jim works as an Accessory Integration Specialist at Vehicle Personalization of Canada, where he collaborates closely with Automotive Dealerships to increase accessory sales, improve overall profitability, and enhance customer satisfaction. Jim's experience in fixed operations has been invaluable in his current role, enabling him to identify opportunities for growth and success that others may miss, and to develop innovative strategies to drive sales and enhance customer satisfaction. Jim is committed to fostering a culture of collaboration and teamwork, and he works tirelessly to remove silos and promote cross-departmental communication and cooperation. Throughout his career, Jim has been recognized as a leader and a role model in the industry. With his exceptional history and commitment to excellence, Jim is poised to continue making a lasting impact on the automotive industry for many years to come.
403-835-6875
As a VPOC Ford Accessories and Ford Performance Parts integration specialist, Al Berger’s passion for the automotive industry and 30+ years of Ford dealership operations experience make him uniquely qualified to understand the needs of the dealers in his territory and in the power of interdepartmental cooperation and strong sales processes.
604-679-0667
Ahmad is an optimistic and enthusiastic professional with over 28 years of business development experience. Within that time, he was an owner operator of a very successful eatery. He’s enjoyed a successful career in the automotive industry that included sales and business management. Working with VPOC Accessories Integration Specialist team and is skilled at developing the right action plan for each of his client's, to suite their unique needs Throughout his career, I have earned the trust of several companies and maintained strong client relationships that generate repeat business. I attribute my success to my ability to listen to customers and put their needs first. Outside of work, he enjoys, attending charity events, spending time with my family, and especially watching my daughter play in her first season of Timbits hockey.
587-338-5868
Mary is based in Southwestern Ontario. With 4 years of industry experience and over 15 years of sales experience in the service and manufacturing industries, Mary is enthusiastic about finding solutions that support dealers in achieving their growth in accessories sales. I succeed because I operate with integrity, sincerity, and I’m not afraid to collaborate with my brilliant colleagues! When she’s not selling you can find her spending time with her two daughters, or at the gym, or exploring new sights and eats with friends, or baking way too many cookies! Marys’ personal philosophy: Love what you do and do what you love. If you’d like to learn more about how I can help you succeed in the automotive accessories industry, please don’t hesitate to reach out!
Jason Fischer is a seasoned professional in the automotive industry, currently serving as the General Sales Manager at Parts Midwest Inc. With an impressive career spanning over a decade, Jason brings a wealth of experience and expertise to his role. Throughout his career, Jason has consistently demonstrated his deep understanding of the automotive market and a remarkable ability to build strong relationships with clients. His keen insight into customer needs and his commitment to delivering exceptional service have earned him a reputation as a trusted advisor and problem solver. He is known for his hands-on approach, leading by example, and empowering his team to achieve their goals. With Jason Fischer as the General Sales Manager, Parts Midwest Inc continues to solidify its position as a leading provider of automotive parts and sales solutions. His unwavering dedication to customer satisfaction and his ability to inspire his team make him an invaluable asset to the company and its clients.
Robert started with VPOC in Canada in 2015 as an Accessory Integration Specialist. In 2017 he took on a new role in Canada as Deputy Director of Operations. In 2020 he took over as the General Manger for Parts Midwest Inc where he oversees Operations and Sales for Parts Midwest Inc, Vehicle Personalization of Canada and the newly formed Vehicle Personalization of America. He's been living and working in Minnesota since 2020 and enjoys getting back to visit Canada as often as possible.
